Allrecipes International Design Projects

Sales pitches are essential to Allrecipes.com International. I worked directly with account managers and site producers to create mock-ups to sell advertising to potential clients from many different countries, often scraping assets from their site to produce my work. As part of the Allrecipes International design team, I found that understanding the brand of each of these clients was key to producing work that would impress the client and thus win us the advertising revenue needed to run the site.

Other projects while at working with the Allrecipes International design team included projects such as widget design, where I would wireframe and document the interactions of any new widgets that needed to be built. In addition, I worked on production for various international clients, internal promos including localization for each site, and a visual update to the Google+ profiles for 12 of the Allrecipes International sites, with assets to be used throughout all social media.

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