Blue Nile Email Design

The majority of my work while at Blue Nile involved email design. Coordinated between multiple departments to produce a high volume of fast turn-around email campaigns. Researched optimization for mobile and tablet users.

Email was the main method of contact with the users at Blue Nile. Thus, a well coordinated email marketing plan was essential. As the designer for 99% of the emails while employed at Blue Nile, I worked to make the brand speak through each design, from the typography and imagery, to the layout. Special considerations were made to increase user engagement, including A/B testing headline and call-to-action placement and treatments.

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